that's life!
Editorial positioning
Real life stories combined with classic women's weekly editorial and a real sense of humour - for the younger women's weekly reader.
Its unique mix of sassy, gritty and involving editorial ensures that that's life! has the highest reader loyalty in the market and is the most thoroughly read magazine in the UK. This unparalleled reader relationship ensures that advertisers gain the maximum benefit when advertising in that's life!
Key facts
| that's life! | |
| Circulation | 459,634 |
| Adult Readership | 1,140,000 |
| Female Readership | 1,021,000 |
| Median Age | 41 |
| Target Market | Young, mass market women with children |
| Frequency | Weekly |
| Launch date | June 1995 |
| Price | 68p |
| On sale | every Thursday |
Source: ABC Jul-Dec 2007/NRS Jul-Dec 2007
Key contacts
| that's life! | |
| Editor | Jo Checkley |
| Publishing Director | Andy Brooks |
| Advertising Manager | Harriet Edery T: 020 7075 0788 E: harriet.edery@bauer.co.uk |
| Regional Advertising . . |
Helen Greenwood T: 0161 877 7455 E: helen.greenwood@bauer.co.uk |
| Production Assistant | Adam Sach T: 020 7075 0796 E: adam.sach@bauer.co.uk |
Ratecard
| that's life! | |
| Effective | January 2002 |
| Page Colour FM | £10,900 |
| IFC | On Application |
| IBC | On Application |
| OBC | £12,500 |
| DPS Colour | £21,800 |
| Half Colour | £6,050 |
| Quarter Colour | £3,000 |
| Tip-ons | On Application |
| Bound In | On Application |
| Loose Inserts | £32 per 1000 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request.
Exclusive of V.A.T.
Production specifications (mm)
| that's life! | |
| Page Type Area Bleed Trim |
. 260 / 190 288 / 218 280 / 210 |
| DPS Type Area Bleed Trim |
. 260 / 400 288 / 428 280 / 420 |
| Half Page Vertical Type Area Bleed Trim |
. 260 / 90 288 / 105 280 / 100 |
| Half Page Horizontal Type Area Bleed Trim |
. 125 / 190 141 / 218 137 / 210 |
| Quarter Page Type Area |
. 125 / 90 |
| First Continuous Print First Mechanical Tint Min Dot |
. 7% 5% |
| Other Specifications Screen line per inch Printing process Max combined density Colour proof Base stock File format covers File format body |
. 150 Photogravure 360% (max black 60) Gravure cromalin on stock 56 gsm gravure mechanical Tiff or Jpeg Tiff or Jpeg |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For more details or Mechanical Specs on any other titles, please contact the Production Department at HBP on 020 7075 0796
