Take a Break
Editorial positioning
Captivating real life stories, prize puzzles and competitions and classic weekly elements, combine to give readers an interactive and involving big value package.
Take a Break has comfortably been the biggest selling women's weekly in the UK for over 14 years. One in nine women in the UK read Take a Break every week and it sells 2 copies every second, making it the 4th largest women's weekly in the world. Take a Break also publishes a number of brand extensions totalling over 22 million copies per year
Take a Break's mix of real life, fashion, beauty, food, home, travel and competitions attracts a hugely varied readership. Readers can be anything from 18 to 80; they are likely to own their own home and to be married, and many have children. Its universal appeal is confirmed by the strength of its reader relationship. It is read exceptionally thoroughly, has very strong reader loyalty and is read for longer than any of its competitors.
Key facts
| Take a Break | |
| Circulation | 1,001,003 |
| Adult Readership | 3,168,000 |
| Female Readership | 2,682,000 |
| Median Age | 44 |
| Target Market | C1C2 women aged 25-55 with children |
| Frequency | Weekly |
| Launch date | March 1990 |
| Price | 78p |
| On sale | every Thursday |
Source: ABC Jul-Dec 2007/NRS Jul-Dec 2007
Key contacts
| Take a Break | |
| Editor | John Dale |
| Publishing Director | Andy Brooks |
| Advertising Manager | Harriet Edery T: 020 7075 0788 E: harriet.edery@bauer.co.uk |
| Regional Advertising . . |
Helen Greenwood T: 0161 877 7455 E: helen.greenwood@bauer.co.uk |
| Production Executive | Erica Massey T: 020 7075 0795 E: erica.massey@bauer.co.uk |
Ratecard
| Take a Break | |
| Effective | September 2002 |
| Page Colour FM | £22,920 |
| IFC | On Application |
| IBC | £24,240 |
| OBC | £26,400 |
| DPS Colour | £45,840 |
| Half Colour | £12,600 |
| Quarter Colour | £6,300 |
| Tip-ons | On Application |
| Bound In | On Application |
| Loose Inserts | £32 per 1000 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request.
Exclusive of V.A.T.
Production specifications (mm)
| Take a Break | |
| Page Type Area Bleed Trim |
. 254 / 195 293 / 229 285 / 225 |
| DPS Type Area Bleed Trim |
. 254 / 420 293 / 458 285 / 450 |
| Half Page Vertical Type Area Bleed Trim |
. 254 / 94 291 / 114 285 / 110 |
| Half Page Horizontal Type Area Bleed Trim |
. 123 / 195 142 / 229 138 / 225 |
| Quarter Page Type Area |
. 123 / 94 |
| First Continuous Print First Mechanical Tint Min Dot |
. 7% 5% |
| Other Specifications Screen line per inch Printing process Max combined density Colour proof Base stock File format covers File format body |
. 150 Photogravure 360% (max black 60) Gravure cromalin on stock 56 gsm gravure mechanical Tiff or Jpeg |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For more details or Mechanical Specs on any other titles, please contact the Production Department at HBP on 020 7075 0796
Take a Break Season's Specials
The Take a Break specials were launched eight years ago and proved so successful over the summer months the frequency was increased to six times a year. They are bumper versions of Take a Break. The usual mix of real life stories and competitions combined with fashion, health and cookery features, they incorporate the eclectic editorial mix that makes Take a Break so special.
The Specials have a print run of 540,000 and are aimed at the typical Take A Break reader - the difference being the Specials are often consumed while relaxing on a summer holiday or a weekend break.
For more information on the Specials, please contact HBP on 020 7241 8000
