Resources

In this section you will find a number of downloadable presentations. You will need Adobe Acrobat Reader to view the .pdf files. To download Adobe Acrobat Reader, please click here.

HBP Media Sales/Bauer Media Pack

The Media Pack provides details on all of H. Bauer's magazines, the advertising solutions we offer, case studies and contact details.

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Media_Pack.pdf4.73 MB

Bauer's TV Listings Portfolio

This presentation outlines why TV listings are such an effective advertising medium and provides details on Bauer's TV listings titles.

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Bauer_s_TV_Listings_Portfolio.pdf1.42 MB

The Power of Women's Weeklies

This presentation demonstrates why women's weeklies provide such a powerful medium for advertisers to communicate
with and engage women. Additionally, it gives a brief introduction to Bauer's women's weekly titles and why they are at the forefront of delivering effective advertising solutions.

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The_power_of_women_s_weeklies.pdf1.98 MB

The Power of Creative Solutions

This presentation explains how HBP Media Sales's Creative Solutions Department can deliver both coverage and engagement for your brand through a range of creative executions, as well as providing case studies and contact details.

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The_Power_of_Creative_Solutions.pdf2.65 MB

PPA's Consumer Magazines Deliver ROI

This PPA presentaion provides evidence that consumer magazines are extremely effective at delivering a return on advertisers' investment, be in terms of return on delivery, return on awareness or return on sales.

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Consumer Magazines Deliver ROI.pdf821.88 KB

PPA's The Case for Magazines

This PPA presentation outlines why consumer magazines provide such a powerful medium for advertisers to market their brands. It covers everything from how magazines can be used to increase effective reach of your target market, communication benefits, the importance of consistency of advertising presence and how magazines can improved advertising awareness and ultimately product sales.

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The Case For Magazines.pdf1.15 MB

PPA's The Changing Face of Effective Communication

This PPA presentation explains the changing nature of effective communication, the role of magazines with consumers, the consumer view of magazine advertising and evidence that communication in magazines works.

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The Changing Nature of Effective Communication.pdf2.76 MB