H. Bauer Appoints MediaEdge CIA for TV Buying

17 April 2007

H. Bauer Publishing announces the appointment of MediaEdge CIA as its new media buying agency.

H. Bauer, in its 20th year this year, put its £3 million media buying account out to pitch in March and selected MediaEdge CIA from a shortlist of four very strong candidates.

Last year Bauer restructured its media planning and buying operations by separating them and moving planning to EGS (Edwards Groom & Saunders). Will Saunders of EGS had previously been working on the Bauer account for several years before setting up the new agency. Starcom retained the buying element.

The creative account stays at Mustoes, who have handled the business since 1996.

About the appointment of MediaEdge CIA, David Goodchild Managing Director of Bauer says:
"I am looking forward to working with the new team at MediaEdge CIA and to forging a strong partnership with them. The relationship between our creative, planning and buying accounts are key to any activity we do and I am confident that this will prove to be a very successful alliance. We have enjoyed a very long and successful relationship with Starcom and its people and I wish them every success in the future."

For further information or images please contact Julia Toni on: 020 7241 8013 or by email: Julia.toni@bauer.co.uk