Inserts

Inserts can be a highly successful, powerful and cost-effective medium, playing a very important role in the media mix. The inserts market remains buoyant due to its accountability and flexibility as a medium. It represents an impressive 9% of total direct marketing industry expenditure, with 27 billion items worth nearly £1.5 billion.

Inserts not only allow for excellent targeting using specific magazines, but also allow advertisers to focus their campaigns on specific regions. They are highly effective at achieving a number of different campaign objectives, from driving online engagement to raising brand awareness and creating direct response opportunities.

Source: DMA

What we offer

For a range of creative insert opportunities or for more information on how we can provide a cost-effective solution to your marketing objectives, please contact Howard Foster, Tim Collins or Jill McCarroll.

Contacts