Bella
Editorial positioning
Provides a modern spin on the classic service elements of beauty, food, diet club, home and travel, intertwined with fashion, celebrity and real life for the complete weekly package for today's woman. Bella is informed, relaxed and confident, giving its readers authority, inspiration and hope as they go about their modern daily life.
Key facts
| Bella | |
| Circulation | 221,661 |
| Adult Readership | 873,000 |
| Female Readership | 802,000 |
| Median Age | 48 |
| Target Market | BC1C2 women age 25-54 with children |
| Frequency | Weekly |
| Launch date | October 1987 |
| Price | 83p |
| On sale | every Tuesday |
Source: ABC Jul-Dec 2007/NRS Jul-Dec 2007
Key contacts
| Bella | |
| Editor | Julia Davis |
| Publishing Director | Philippa Hamilton |
| Advertising Manager | Harriet Edery T: 020 7075 0788 E: harriet.edery@bauer.co.uk |
| Regional Advertising . . |
Helen Greenwood T: 0161 877 7455 E: helen.greenwood@bauer.co.uk |
| Production Manager | Karen Way T: 020 7759 8971 E: karen.way@bauer.co.uk |
Ratecard
| Bella | |
| Effective | January 2002 |
| Page Colour FM | £18,150 |
| IFC | £20,000 |
| IBC | £19,250 |
| OBC | £20,900 |
| DPS Colour | £36,300 |
| Half Colour | £10,000 |
| Quarter Colour | £5,000 |
| Tip-ons | On Application |
| Bound In | On Application |
| Loose Inserts | £32 per 1000 |
| Specified Positions | 10% |
| Bleed | 10% |
| Spot Colour | 5% |
| Regionality | On Application |
| Group Discount | On Application |
| Agency Commission | 15% |
Other positions, advertorial and promotional opportunities, inserts and tip-ons available on request.
Exclusive of V.A.T.
Production specifications (mm)
| Bella | |
| Page Type Area Bleed Trim |
. 254 / 195 293 / 229 285 / 225 |
| DPS Type Area Bleed Trim |
. 254 / 420 293 / 458 285 / 450 |
| Half Page Vertical Type Area Bleed Trim |
. 254 / 94 291 / 114 285 / 110 |
| Half Page Horizontal Type Area Bleed Trim |
. 123 / 195 142 / 229 138 / 225 |
| Quarter Page Type Area |
. 123 / 94 |
| First Continuous Print First Mechanical Tint Min Dot |
. 7% 5% |
| Other Specifications Screen line per inch Printing process Max combined density Colour proof Base stock File format covers File format body |
. 150 Photogravure 360% (max black 60) Gravure cromalin on stock 56 gsm gravure mechanical Tiff or Jpeg |
H. Bauer Publishing accepts no responsibility for 'live' matter trimming off outside the stated type areas. For more details or Mechanical Specs on any other titles, please contact the Production Department at HBP on 020 7075 0796
